What external scripts gotta do with page performance?

Any modern website or mobile site heavily relies on scripting to make its pages more interactive and neat to provide an overall good user experience. All these scripts are usually included as external scripts in the page. Not only this, 3rd party external scripts are also included for a bunch of purposes including marketing, click tracking, web analytics, social integration and the like. Where these bring considerable value to the table however, the value generated can very well be offset by the drop in traffic or transactions if user experience is damaged by poor page performance. And hence, this post. Continue reading